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No. 06

DE Workbook

All 24 steps of Disciplined Entrepreneurship as fillable worksheets, with the arithmetic done for you.

What it is

An interactive companion to Bill Aulet's Disciplined Entrepreneurship: all twenty-four steps as fillable worksheets, organised by the framework's six questions, with auto-calculating TAM, LTV, and COCA tables and a field kit for primary market research.

Who it's for

Anyone working the twenty-four steps. It's generic on purpose, and nothing in it is about my company.

Why I built it

I was doing the steps myself, on paper, and every time I changed an assumption the TAM and COCA numbers downstream went stale, and I recalculated them by hand and got them slightly wrong. The workbook exists because I was the person who needed it.

How it's built

One self-contained HTML file on GitHub Pages, with no backend and no account. Answers save in your own browser's storage and never leave your device, and there's a JSON export so you can move between machines. People put their unlaunched company's economics into this, and that is not data I want. Framework credit goes entirely to Bill Aulet and the Martin Trust Center; this doesn't replace the books and is best used beside them.