No. 07
Persona Premium
A content production tool for people who want to become creators, starting from who they are and ending with a finished piece.
What it is
A tool for making content, built for people who want to become creators and don't yet know what their content should be. It starts from who you are, meaning your experience, your obsessions, and your actual point of view, and turns that into the subjects you're positioned to make better than anyone else. From there an ideas bank and field notes catch material as you run into it, and every piece moves through a ten-stage workspace: question, first research, second research, outline, script, visual planning, script revision, produce, edit, and a final cold watch. A calendar sits over the top so pieces get made on a rhythm rather than in bursts.
Who it's for
People who want to become creators, and especially the ones stuck before the first piece, who can already tell that "find your niche and post consistently" is not actually advice.
Why I built it
Almost all guidance for new creators skips the only genuinely hard question, which is what you specifically should be making. It jumps straight to formats, niches, and posting cadence, none of which help if you don't know what you have to say. Starting from who you are is the only version of this that produces something a person can sustain, and once that's settled the rest is a process problem, which is the kind of thing software is actually good at. The ten stages exist because the failure mode is skipping, whether that's filming before the question is sharp or editing something whose argument was never there.
How it's built
React, Vite, and TypeScript. The workspace only ever shows you the stage you're on, and the whole thing is styled as a notebook rather than as software, because it's a thinking surface before it's a production tool.