No. 07
Persona Premium
A two-step system for people who want to become creators: first work out what you should be making, then actually make it.
What it is
Persona Premium is in two parts, because becoming a creator is two different problems.
Step one is the workbook. It's a guided process that starts from who you are, meaning your experience, your obsessions, and your actual point of view, and works through to a strategy: what you have to say about your category, who you're saying it to, the register you're saying it in, the formats and modes that suit you, and a cadence you can sustain. Done honestly it takes somewhere between fifteen and forty hours, and most of the output is invisible, because it's thinking rather than posting.
Step two is the production tool. Once the strategy is settled, this is where the pieces actually get made. An ideas bank and field notes catch material as you run into it, and every piece moves through a ten-stage workspace: question, first research, second research, outline, script, visual planning, script revision, produce, edit, and a final cold watch. A calendar sits over the top so pieces get made on a rhythm rather than in bursts.
Who it's for
People who want to become creators, and especially the ones stuck before the first piece, who can already tell that "find your niche and post consistently" is not actually advice.
Why I built it
Almost all guidance for new creators skips the only genuinely hard question, which is what you specifically should be making. It jumps straight to formats, niches, and posting cadence, none of which help if you don't know what you have to say. Starting from who you are is the only version of this that produces something a person can sustain, and once that's settled the rest is a process problem, which is the kind of thing software is actually good at. The ten stages exist because the failure mode is skipping, whether that's filming before the question is sharp or editing something whose argument was never there.
How it's built
The workbook is a single self-contained page that saves your answers in your own browser and never sends them anywhere, which matters because the honest version of this process involves writing things down you wouldn't publish. The production tool is React, Vite, and TypeScript, and only ever shows you the stage you're on. Both are styled as a notebook rather than as software, because they're thinking surfaces before they're production tools.